Thinking about creating a business, I have to think about the company's atmosphere, is Ian's company going to be a homely feeling when you walk in or more of being at a clinic room for example. I have to think about what way is it going to be laid out so I can imagine were I can put the leaflets, the business cards, will I have posters up around the building, Im thinking how will I show this company, and how I will advertise it.
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